A client's puzzled look during a contract talk flipped my thinking

I always figured complex legal terms in our agency deals were just how it's done. At a signing, the client stared blankly at one clause and asked if it was a secret code. We all laughed but it felt really awkward. That silly moment made me see that simple words stop confusion. Now I write contracts anyone can get.

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3 Comments

adam_dixon916mo ago

Hard terms just push people away. Make it clear so anyone gets it. Less confusion means fewer problems later.

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jamesfox6mo ago

That last confusing contract clause cost us three weeks of back-and-forth.

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victor2536mo ago

Isn't it annoying when contracts use words no one understands? Just say it plain. @jamesfox, that three-week back-and-forth shows how bad it gets. Clear terms stop problems before they start. Why write something that needs a lawyer to explain?

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