I saw a guy at a Portland coffee shop get 500 likes on a video of his latte art in 20 minutes.

He wasn't using fancy gear, just his phone, but he posted at 7 AM sharp and used the exact same three hashtags every single day. I tried his 'post at the same time, same tags' trick on my roofing company's page, and our next video got triple the views. Are we all overthinking this and the algorithm just wants boring, simple consistency?

3 comments

3 Comments

angela_grant26d ago

Yeah, and it's like that with everything now. My yoga studio sends the same "Mindful Monday" email blast every single week, and people still open it because it's just what shows up at 10 am. But @avery_smith22 is right, you can't just be a robot. That bakery's cinnamon roll got old. You need the boring schedule so the system sees you, but you gotta mix up what you actually show people. It's a balance between being predictable for the machine and staying interesting for the humans.

the_piper1mo agoMost Upvoted

Spot on about the boring consistency. The algorithm is basically a simple machine that rewards predictable posting. It learns when you usually post and shows your stuff to people who are online then. Those same hashtags train it on exactly who might care. We make it way too complicated trying to be clever all the time. Sometimes the boring, clockwork method just works better.

avery_smith221mo ago

That clockwork posting only works until everyone does it. I saw a local bakery post the same cinnamon roll at 8am every day for a month, and their views tanked after week two because it got so repetitive. The algorithm might like simple, but your audience gets bored fast.