One DM from a stranger in Austin changed my posting schedule

Last month I got a message from a guy named Marco who runs a small BBQ page in Austin. He said my recipe posts always showed up in his feed at 2am when nobody was online, and he only saw them by accident. I looked at my analytics and sure enough, I was posting when I felt like it, not when my audience was awake. Moved everything to 6pm central time for two weeks and my reach jumped from around 300 to over 900 views per post. Has anyone else tested their own time zone against follower locations?

2 comments

2 Comments

chen.casey1mo ago

Marco’s the real hero here, sacrificing his 2am munchies so your numbers could finally take a nap.

irismartinez1mo ago

Pretty sure he ate the leftovers before midnight, so maybe not.