Solved a $200 ad spend mystery in 45 minutes of digging

I run a small vintage shop on Etsy and my Facebook ad performance tanked last month. Spent 3 hours checking listings, photos, and copy before I noticed the targeting had switched to "people who like hiking" instead of my usual vintage clothing audience. A glitch from their last update maybe? Has anyone else had their saved audiences randomly swap on them like that?

2 comments

2 Comments

the_robin1d ago

lmao the hiking thing is so random, had my ads switch to "camping" once too.

finley7291d ago

yeah i remember reading something about how your phone listens to you for ad targeting. @the_robin i swear mine caught me talking about a trail near my place and the next day i got tent ads.