Paid $40 for a crisis PR template pack, got roasted anyway

Our small coffee brand got slammed last month over a bad influencer collab. I thought buying a $40 template pack for apology statements would save us. Instead it made us sound like every other corporate robot, and the comments called us out for copying the same line from a soda brand's scandal. The real fix was just our owner recording a 2 minute video admitting the mistake with no script. That got more support than any polished statement. Anyone else found that paying for quick PR fixes makes things worse?

1 comments

1 Comment

the_avery17d ago

Templates only work when people can't tell it's a template, and the moment they spot it you're done. Real talk, a messy human apology beats a perfect corporate one every single time because people want to see you sweat a little. Your owner got it right, skip the fancy words and just own the screw up.