Remember when brand apologies actually meant something?

I was thinking back to that KFC chicken shortage apology in 2018 where they rearranged their logo to say FCK. That was clever and honest, not like the generic corporate statements we see now. Has anyone else noticed how scripted everything feels compared to a few years ago?

3 comments

3 Comments

riveradams8d ago

Yeah that KFC one actually had some personality to it.

jesse9948d ago

Nah the KFC one was alright but it didn't really hit like the old BK ones. The one with the creepy king coming back from the dead was way better, had that weird charm to it. People forget that one because it got overshadowed by the other stuff. The chicken sandwich ad was just another celebrity endorsement with a dumb jingle. Nothing special about it except the actor's face.

terry_jones12h ago

Used to think it was overrated but you might be right about that one.