That Whole Comedian vs. Chicken Sandwich Brand Apology Thread Was a Mess

I watched a brand drama unfold last Wednesday where a comedian called out a fast food chain for using a photo of their sandwich without paying them. The chain posted an apology that sounded like it was written by a bot. Then the comedian clapped back with screenshots of their DMs showing the brand had been rude first. The whole thing spiraled into five different apology edits before they finally settled on a gift card offer. Has anyone else noticed how brand apologies keep getting worse the more they try to fix them?

3 comments

3 Comments

bettyfox11d ago

Oh @tara_jones94, probably just one sandwich and a side of cold fries knowing them

riveradams6d ago

Write @tara_jones94 and say always check the fine print before you order.

tara_jones9411d ago

That gift card offer after five edits is pretty funny, did they at least make it a lifetime supply or just a free meal?