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I spent 3 months blaming Dunkin for my coffee posts flopping, then I checked my own last 40 tweets
Last Monday I sat down and read every single post I made about that Dunkin rewards mess from April to June. 40 posts. I was so sure people were just sick of hearing about it because my reach dropped from like 8k views to 600. Then I noticed 31 of those 40 posts all ended the exact same way, with me asking 'so is anyone else mad or just me.' Same line, almost word for word. My friend Dana who does social for a gym in Tampa pointed it out when I showed her my numbers, she said 'you sound like a broken record, why would anyone keep replying.' She was right and it stung but it was also the best thing I heard all summer. My last 5 posts where I actually said something new got 4x the replies. Has anyone else caught themselves leaning on one crutch phrase without knowing it?
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brown.gavin12d ago
Reach dropped because 8k to 600 is way more than one repeated line could do
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