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Question about the time a candle company's 'apology' Instagram story made it worse
Back in March a small candle brand in Portland got called out for a scent named after a wildfire, and their fix was a 15 second story with no sound and a shrug emoji, so has anyone seen a brand actually recover after doubling down like that?
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cooper.phoenix28d ago
Wow, a wildfire scent? Who signed off on that, and then a silent story with just a shrug? That shrug told everyone the brand cared about zero percent. Hard to come back from that when a real apology would have cost nothing.
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