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Talked to a journalist about that Pepsi protest ad and it hit different
I was grabbing coffee with a friend who covers marketing for a local paper, and she pointed out that Pepsi spent something like $5 million on that Kendall Jenner ad before they pulled it. She said the real fail wasn't the ad itself, it was that their first apology tried to blame 'creative missteps' instead of just owning that they co-opted real activism. Made me wonder if companies even have people in the room who understand why something is offensive before it goes live. Has anyone here worked at a place where social issues came up in a campaign meeting and got shut down?
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karen_west5929d ago
Read an article that said Pepsi's market research team actually flagged the ad as risky but got overruled by higher-ups who thought it would be 'edgy.' Seems like those higher-ups had zero connection to what protesters actually go through. Kind of makes you wonder how many bad campaigns get greenlit because nobody wants to be the one to kill a big idea.
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