That influencer apology video had more cuts than my editing timeline

I was scrolling through YouTube last night and saw this beauty brand owner post a 12 minute apology for a shade range disaster. The video had like 47 jump cuts and she was literally reading from a script held right next to the camera lens. At one point she said "I take full responsibility" but then spent the next 4 minutes blaming the lighting in her studio photos. My wife works in marketing so I've seen a few of these, but the real kicker was when they pinned a comment saying they'd "learn and grow" while simultaneously turning off replies on every post. The whole thing felt less like an apology and more like a hostage video where the hostage is the customer's trust. Has anyone else noticed companies doing that thing where they say sorry but then mute all the feedback in the same breath? What's the weirdest excuse you've seen baked into an apology video?

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finleyh891mo ago

I mean, the script by the lens thing is the biggest red flag, but honestly I think you have the jump cut count a bit off, those were probably more like 60. Still, the real issue is nobody buys the "sorry" when they disable the comments before the video even drops, that pretty much tells everyone the apology is just for the shareholders. The weirdest excuse I've seen was a brand blaming their product photos on the "mood of the room" which is just code for we didnt check anything before shipping.