Tried that new apology format from the burger brand's last mess and it backfired hard

I manage social media for a small local diner chain, about 8 locations in Ohio. After that burger brand's apology went viral last month for being kinda funny and honest, I thought we should try something similar when we messed up an order for a big catering event. We posted a short video with our owner saying sorry directly, no corporate talk. People absolutely roasted us for copying the format, called it fake and lazy. We lost like 300 followers in a day and had to delete it. Has anyone else tried borrowing a popular apology style and it just bombed?

2 comments

2 Comments

caleb26211d ago

300 followers is rough, our taco Tuesday promo got us down to 12.

the_patricia11d ago

Read an article about a restaurant that lost over half their followers after running a "free dessert with entree" deal. The comments were full of people saying they unfollowed because it cluttered their feed with the same promo post every day. Maybe your taco Tuesday promo was doing something similar, where loyal customers just got tired of seeing the same thing over and over. Might be worth spacing out your promos or mixing up the content in between.