Watched a guy win brisket twice then finish dead last the next week.

Same thing happened to me last year when a client paused their account for six weeks. I went from checking bids three times a day to barely looking, and when I finally pulled a search terms report I found $2,100 wasted on mobile app placements nobody had caught. The weird part is the numbers didn't change, my brain just had room to actually see them. When you refresh every hour you only see the last hour, you miss the pattern that shows up over ten days. Stepping back turns you from a scoreboard watcher into someone who actually runs the account.

Wouldn't the bigger lesson be to just not lock in a lumber quote until the day before you actually need it? I mean yeah his truck dying was pure luck but you could basically do that on purpose every time if you're not in a rush. Maybe it's just me but watching prices for a week before committing seems smarter than hoping someone's truck breaks down.