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Hot take: I think the Kardashian brand apology posts are actually smart marketing

Everyone hates when Kim posts a blank white square after drama, but I tried ignoring my client's mistake for 48 hours last month and the blowback died down way faster than when I rushed an apology. Has anyone else let a social media slip just fade out instead of responding?
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irismartinez
Tbh yeah the whole "silence is the move" thing actually worked for me too. I had a post go sideways last year and just let it sit for 3 days before saying anything and people were already onto the next drama by then.
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jessica_ross38
Always thought the loudest person got the most attention... but watching how fast people move on when you don't feed the fire was pretty eye opening. Guess I was wrong about that one.
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