Can we talk about the 'post at 2pm' rule for my art page?

I spent months posting my digital paintings at 2pm every day because every tutorial said that was the sweet spot. My engagement stayed flat for like 3 months straight, maybe 20 likes per piece. Then out of pure frustration I posted something at 11pm on a Tuesday and it hit 400 likes by morning. Turns out my audience is mostly night owls from the West Coast, not the East Coast lunch crowd I assumed. Has anyone else ignored the 'optimal time' advice and found their real audience by accident?

2 comments

2 Comments

finleyh892h ago

Exact same thing happened with my animal portraits - switched to midnight spam posting and suddenly the 2am crowd showed up big time. Now I just post whenever I finish a piece and it always does better than any scheduled time.

ryan_gibson842h ago

Wait, the 2am crowd actually buys stuff or just likes it?