My editor told me to cut my intro from 90 seconds to 15. I thought it was a terrible idea.

He said viewers would click off before the real content started. I argued for months, then finally tested it on a video about my gear setup. The retention rate for the first 30 seconds jumped by 40%. He was completely right. Anyone else have a piece of advice they fought against that actually worked?

2 comments

2 Comments

wilson.sam15h ago

My old boss made me cut my podcast intro music down to five seconds. I thought it ruined the vibe, but the skip rate on the first minute dropped by half. It's tough when the data proves you wrong, but you have to listen to it.

grayc274h ago

Wait, he made you cut it to only five seconds? That's barely enough time to hum a tune. I'm shocked the data was that clear, but I guess people really do just want to get to the talk.