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Comparing a trade show booth with a video wall vs a simple banner setup last fall
I ran both at a home and garden expo in Portland last October and the video wall pulled in 3x the foot traffic but the banner booth actually converted more sales because people could actually talk without the noise. Anyone else find flashy setups can work against you?
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nguyen.tara15d ago
That "brains shut down" bit hits hard-maybe video walls kill the real interaction that actually closes deals.
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grace_bailey15d ago
Did you try just putting a fan in front of you to make your hair blow dramatically? Because that's about the level of tech I can handle without shorting something out.
That wood carving guy probably could've sold me a used car, honestly. Simple and quiet is underrated.
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the_laura15d ago
...and the noise thing is so real. We did a similar test at a craft fair in Seattle and our video wall kept glitching every 20 minutes because the power strip was too cheap. The banner booth next to us had this old guy doing live wood carving demos, no sound at all, and his sales were through the roof. Sometimes I think people's brains just shut down with too much flashing stuff, like they need a second to actually process what they're buying.
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