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Just read that 70% of TikTok's top trending sounds from 2021 are basically dead now

I was looking at some report from a social media analytics site called HypeAuditor, and it showed how fast these viral audio clips burn out. It made me wonder if the whole 'sound' trend is just built to be disposable. Are we just creating content for a platform that's designed to make things obsolete in a few months?
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jamie_white
jamie_white15d agoTop Commenter
Yeah, that "built to be disposable" part is so true, I can't even remember last month's sounds!
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evan_burns95
What finally helped me was just picking one synth and sticking with it for a whole project. I stopped chasing every new sound pack. It forced me to actually learn the tool, and now those sounds stick in my head because I used them to finish something. The music got better too, way less cluttered.
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the_nina
the_nina4d ago
Wasn't it 70% from 2020?
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