Okay but those 'mukbang' creators with the ASMR chewing are actually genius business people

I kept seeing these channels blowing up with millions of views and thought it was just a weird fad that would fade. Then I noticed one creator near Seattle has been posting daily for 4 years and built a whole merch line on top of it. I mean maybe it's just me but if you can turn eating noodles into a six figure gig, that's not a trend, that's a career at this point. Anyone else think we're underestimating how long this format sticks around?

3 comments

3 Comments

nancy_ross7d ago

my neighbor's kid actually started doing mukbang streams during covid and now she pays her own rent and tuition. she said the key is consistency and finding your niche. the asmr angle is smart tbh, that audience is super loyal.

nancy_ross7d ago

My cousin actually told me about this weird mukbang trend where people eat really spicy food and then drink milk. She said those streams get tons of views because the reactions are so over the top. The ASMR angle is interesting though, I've seen a few where they just crunch on ice and pickles the whole time and it's oddly peaceful.

lisaf385d ago

and honestly it makes total sense if you think about how much time people spend eating alone now. like i see it everywhere - people scrolling their phones while scarfing down lunch at their desk, or eating dinner in front of the tv every single night. we've gotten so used to needing entertainment with our food that watching someone else eat feels way less weird than it should. mukbang creators basically figured out they could be the background noise for all those solo meals and turned it into a legit business. the consistency thing is key too because once you're in someone's daily routine, you become like a comfort food yourself. it's not that different from how people used to listen to radio shows while cooking dinner, just modernized with better camera angles and crunchy audio.