TIL pausing my biggest campaign for 48 hours fixed my targeting entirely

I was sitting in a Starbucks in Austin staring at a $600 charge that got zero conversions overnight. Turns out Facebook's algorithm was just chasing the same 50 wrong people over and over, so I killed it completely for two days and let the pixel reset. Has anyone else done the hard stop instead of just tweaking bids?

3 comments

3 Comments

kevin_harris788d ago

Funny how that works, because I've noticed the same pattern with my own brain when I'm stuck on a problem. Sometimes stepping away completely for a day or two is way more effective than trying to force a fix while still staring at the same bad data. It's like your system needs a full reboot, not just a tweak.

cooper.phoenix7d ago

Man, I used to be all about grinding through problems until they cracked, but @kevin_harris78 is right - walking away for a day or two has saved me so many headaches now that I actually try it.

kim6936d ago

The whole "full reboot" thing is real. I started doing the same when I got stuck on a tricky renovation project and came back to see the answer in five minutes.