Dropped $200 on promoted posts on Instagram last week and got basically nothing back

I boosted three different reels with solid engagement already and my reach actually dropped after the promotion ended. Anyone else feel like the boost button is just a trap to take your money?

2 comments

2 Comments

joseph_torres2d agoTop Commenter

Boosting posts after they already have good engagement is actually the wrong move. Instagram's algorithm sees that as you trying to game the system and it will punish your reach. You should actually boost posts that are brand new with zero engagement to test if they have potential. The real trap is that Instagram wants you to keep paying forever because once the boost ends, your organic reach drops back down to nothing. Have you tried just posting consistently without boosting and seeing how your regular audience reacts first?

finley7292d ago

Ha! I feel personally attacked because I once boosted a post that was already doing well and my engagement literally fell off a cliff the next week. Guess I learned the hard way that Instagram doesn't appreciate my "creative" marketing genius.