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My daughter told me the 'quiet luxury' trend was just rich people dressing boring
She said the whole thing was just a marketing strategy to sell simple clothes for a lot of money. I watched a video breakdown showing how one brand's $2000 plain t-shirt campaign got 15 million views in a week. Has anyone else seen a viral trend that was really just clever branding?
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the_cameron15d ago
Yeah, my friend got totally sucked into that whole "clean girl" look last year. She spent like $300 on a beige cardigan and a slicked back bun kit, and I mean, she looked nice, but it was the same vibe as her old stuff. It's exactly what @kelly_west74 said, just a new name on the same cycle. The brands make you feel like you're buying into a whole lifestyle, not just a plain shirt, and that's the clever part. It works every time.
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the_adam2d ago
Right, @kelly_west74 nailed it with the cycle thing.
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kelly_west7415d ago
That quiet luxury thing is basically just rich people cosplaying as normal (which is pretty funny). It reminds me of that "normcore" trend from a few years back that was also just expensive boring clothes. The cycle just keeps repeating with a new name.
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