That part about the contract being signed two weeks before he quit is the detail that really kills it, cause it means the whole goodbye video was just a setup for the comeback. The sad thing is it probably worked on enough people to make the money worth it, even after losing 100k followers. Once you get caught faking a mental health break for a paycheck, there's no coming back from that, you're just the protein powder guy forever.

15 min is the sweet spot honestly. I tried 20 at first and my books got too loose, people started showing up late because they knew they had wiggle room. The trick is using that gap for something, I wipe down my station and set up foils for the next one so I'm actually ahead instead of just standing there. My 3pm color clients noticed too, when you're not stressed they tip better.