Found out I was using influencer PR packages wrong for 2 years

I was at a brand event last month in Austin and this girl from a skincare company told me they track unboxing videos way more than review posts. I had been just taking pics of the products on my kitchen counter and tagging them, no wonder my engagement tanked. She said they want to see the actual moment you open it, like the tissue paper and everything. Has anyone else been missing the point on how brands actually measure these collabs?

3 comments

3 Comments

ray_miller4123d ago

I switched to doing unboxing videos about six months ago after a brand rep basically told me the same thing. She said they want to see the packaging crinkle and me reacting to the actual product before I touch it. Now I film myself opening the box, pulling out the tissue paper, and showing everything in real time. My engagement jumped like 40% after I started doing that, and more brands started reaching out. You ever try posting a quick clip of just the unwrapping part to see if it changes anything for you?

morganhill13h ago

Man I was skeptical too but that actually makes sense.

andrew_rodriguez23d agoMost Upvoted

Does @ray_miller41 ever post those short unboxing clips? A buddy of mine tried that and got way more views.