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Had to pick between a brand apology video and a written statement - chose wrong and got burned
Last week I was following that whole mess with the outdoor gear company that used stock photos wrong. They posted a video apology on TikTok and a written one on their blog. I shared the blog post thinking it was more professional, but people in the comments tore it apart for sounding like a lawyer wrote it. The video one had the CEO actually looking sorry and people forgave them faster. Has anyone else picked one format over another and saw it backfire for your reputation?
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karen_west591mo ago
@jessica_hall49 thats the thing though, the written ones always sound stiff no matter what. But here's something nobody talks about - video can backfire too if the person looks fake or reads off a script. At least with text you can hide behind it lol
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jessica_hall491mo ago
Yeah I used to push for written statements too but this honestly changed my mind.
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