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Just saw a coffee shop's 'apology' for a rat video that made things way worse
They posted a 3 paragraph statement on Instagram that basically blamed the customer for filming, said 'rodents are a part of city life,' and offered a 10% off coupon. The comments were a total dumpster fire for days. Has a brand apology ever actually made you angrier?
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shane6556mo ago
Wait, they seriously tried to say rodents are just part of city life? That's not an apology, that's just giving up. A ten percent coupon feels like a slap in the face after seeing that.
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aaronclark6mo ago
Exactly, @shane655. That "part of city life" line is just an excuse for them doing a bad job. It means they don't plan to actually fix the problem. A lousy coupon doesn't make up for finding rats where your food should be. They're basically telling customers to just deal with it, and that's unacceptable.
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dakotawood6mo ago
That ten percent off coupon is honestly the most insulting part for me. Like, you saw a rat near your food and their fix is basically a dollar off your next latte. I mean, the whole statement reads like they're annoyed they got caught instead of being sorry it happened. It just makes you lose all trust in the place.
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