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Just saw a report that a big soda brand spent more on a single ad campaign than their entire plastic cleanup pledge
I was looking at a report from a group called Changing Markets Foundation. They track what companies say versus what they do. The report said this soda giant put over 1.2 billion dollars into marketing a specific 'green' product line last year. But their global promise to help clean up plastic waste is only 100 million dollars over five years. So they spend more on ads to look good than on actually fixing the mess. It's wild. I found it because I was trying to see if any of these corporate 'sustainability' promises were real. This one clearly isn't. It's just a marketing play. Makes you wonder how many other brands are doing the same thing. Has anyone else seen a brand's spending numbers that totally exposed their empty promises?
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aaronclark5d ago
You said it's just a marketing play, but that ad spend is how they sell the product. The cleanup pledge is separate, and getting any big company to put up 100 million is actually a huge deal. It's not perfect, but calling it totally empty feels like ignoring the scale of what they did commit.
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joelh645d ago
Wait... you think 100 million is a huge deal for them? That's like pocket change compared to what they spend on ads.
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