ray363•8d ago

Rant: That big brand apology video last night was so fake

I watched it live on Instagram around 10 PM... the CEO looked like he was reading off a teleprompter while trying to look sad. Then I checked their Twitter and they were liking memes 20 minutes later. Has anyone else caught brands doing this fake sincerity thing lately?

3 comments

3 Comments

chen.casey7d ago

oh man, the flip phone thing is funny but it wouldn't really fix the problem. the issue isn't the camera quality, it's that they're still reading a script in a polished way. recording on a flip phone would just look like a bad skit. what they need is to just talk like a normal person without a PR team feeding them lines. maybe it's just me but the raw file from a normal phone camera would actually work better because it shows less effort, not more.

pat_coleman8d ago

My advice? Record your own apology on a flip phone, skip the script, and post it raw.

jakel368d ago

So would you just use the raw file or post it to social media straight from the phone?