Soil tests can be off sometimes. The county office tests for the big three, nitrogen, phosphorus, potassium, plus pH, but that tells you zip about whether the dirt's actually alive. You can have great numbers on paper and still have worms and microbes packing their bags. Send a second sample to a different lab before you start dumping stuff on it. The old guy might be right, or he might just be bored and wanting to talk.

The piece nobody talks about is where people are seeing these spots. On Facebook, your 10 second video gets looped by the algorithm if watch time holds up, so a short spot can rack up way more views for the same ad spend. That 30 second version was probably getting killed in the first 3 seconds and never got pushed to anyone new. Small market or not, cut the fat and the feed does half the work for you.