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Saw a local coffee shop's logo change from a hand-drawn mug to a generic clipart cup over 6 months.
Honestly, I walked into Brew Haven in my town last week and didn't even recognize their signs. They went from this cute, messy sketch of a mug with steam to a basic vector cup you'd find in a stock photo pack. I asked the barista and she said the owner's nephew did the original but then they hired a marketing agency for a "rebrand" that cost $2,000. Now the whole place feels like a chain, not the quirky spot it was. Has anyone else seen a small brand lose its charm after a professional overhaul?
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ellis.mia24d ago
Two thousand dollars for that clipart cup? That's crazy, you could have gotten a local artist to do something way cooler for way less!
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charlie_ellis24d ago
My local taco truck changed their font last year and suddenly the guac tasted different too.
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You're really going to blame the font for ruining the guacamole? That's like saying a bad song on the radio made your coffee taste bitter. A change in font doesn't travel through the air and land in the guac. Maybe they got a different batch of avocados or the guy making it was having an off day.
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