Watching brands try to delete their apology posts is the new drama

I've been tracking the 'FreshBrew Coffee' apology for their tone-deaf ad campaign last month. They posted a 300-word apology on Instagram, but then deleted it after 48 hours when the comments stayed negative. This matters because the internet archives everything, and now people are screenshotting the deletions, which makes the brand look even more guilty. Has anyone else seen a company try to memory-hole their own apology recently?

2 comments

2 Comments

faith6842d ago

Used to think it was smart, but it always backfires.

lane.cameron2d ago

Honestly I saw a whole thread about a skincare brand doing this last week. They pulled their apology after people called it fake, and now the screenshots are everywhere. It just proves they never meant it in the first place. Trying to hide it is way worse than just leaving the bad post up.