I just read that a major soda brand spent over $2 million on a failed apology ad campaign after a social media backlash

Found that crazy number in a marketing case study, and it makes you wonder if they ever even talk to real people before launching these things, right?

3 comments

3 Comments

william_henderson1mo ago

I mean, I've spent less on my entire life and still messed it up. Maybe they should have just sent a free soda coupon, idk.

bell.laura1mo ago

Been there, trust me. I used to get so mad at myself for wasting money on things that didn't work out. The trick is to stop seeing it as a total loss. Even a bad buy teaches you what to avoid next time. What was the last thing you spent on that actually felt worth it?

owens.cameron1mo ago

Read somewhere that people who treat bad purchases like learning experiences actually end up spending less overall in the long run. It kind of makes sense if you think about it. Like that time I bought a cheap pair of boots that fell apart in two months, now I always check the sole stitching before I buy anything. Guess the real trick is just paying attention to what went wrong.