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Saw a local bakery's apology post backfire hard on Facebook last night
There's this place in Portland called Sweet Rise Bakery that posted a weird meme making fun of gluten-free customers... and the comments section just exploded. They tried to fix it with a 3-paragraph apology that basically said "we were just joking" instead of actually owning it. I bet they lost at least 200 customers from that one post. Has anyone else seen a brand dig themselves in deeper with a bad apology?
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henderson.vera1d agoMost Upvoted
99 times out of 100 those corporate apologies just make things worse... I actually had this happen with a small coffee shop I managed a few years back. We posted a dumb joke about "basic" pumpkin spice orders and the backlash was immediate. The owner made me write a real apology that didn't blame the customers or say "we were just kidding" - just owned it, promised to do better, and actually followed up with a new inclusive menu option. It took a few weeks but most of the people who were mad came back because they saw we actually listened instead of making excuses.
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