That "apology" video from the bubble tea chain that just made everything worse

I was scrolling through TikTok last Tuesday and saw this brand called Boba Bliss post a 3 minute apology video for a delivery mix-up. Instead of just saying sorry for the wrong orders, the owner spent most of it blaming the delivery app and then tried to promote a new drink flavor at the end. Within 24 hours, I watched their comments go from 50 angry people to over 2,000 people roasting them for being tone-deaf. Has anyone else noticed how brands kill their own PR by mixing apologies with ads?

2 comments

2 Comments

lane.cameron25d ago

Honestly, is a three minute apology video really that big of a deal? People get way too worked up over a bubble tea company trying to sell their product, it's not like they committed a crime. Seems like everyone just needed something to pile on about for a day, then they'll forget it.

-1

lucashart25d ago

You're acting like they accidentally put the wrong topping in someone's drink lol they literally posted the video saying sorry to "those who were hurt" which is such a corporate cop out. A three minute video with no real ownership shows theyre just trying to dodge the heat long enough for it to blow over.