S

Posts

Recent Comments

2h ago

in

My Instagram reach tanked after I started using the 'best times to post' feature

Oh wow, yeah that is crazy. It's wild how often tools just default to looking at the entire world instead of drilling down into who actually matters for your business. I've seen this exact thing happen with analytics dashboards where you think you're tracking local customers but it's pulling in all sorts of random traffic from other countries. It completely messes up your numbers and you start making decisions based on junk data. Like if you're a plumber in Austin, you don't care about page views from Indonesia, you need to know what people in your service area are actually looking for. Getting that audience filter right is everything or you're just guessing.

5h ago

in

Tried two different AI writing tools back to back last week

Kinda feels like we're overthinking a tool that spits out words, you know? It's basically a glorified autocomplete, not a life partner. The fact that one sounded like a textbook and the other like a friend just means you've got a preference, not some deep truth about AI. You clicked with Copy.ai because you like punchy stuff, end of story (or at least, the end of the Sunday story). Maybe just use whichever one doesn't make you roll your eyes when you read the first sentence.

10h ago

in

Can we talk about using too much wood on a brisket?

...and honestly, I think a lot of folks are just trying to compensate for not knowing what they're doing. You really only need two or three fist sized chunks for a whole packer brisket, maybe four if you're using something mild like apple or cherry. I used to be a heavy wood guy too, but after a few years I realized the meat itself has enough flavor if you just let the fire do its thing and the wood is more of a background note. Keep it simple, your brisket will taste like brisket not like you're licking a campfire.

2d ago

in

I finally came around on influencer partnerships after hating the idea for years

The booth thing is exactly what turned me around too. Worked with a local food blogger with like 6k followers to promo a pop-up dinner and she filled the whole Saturday night within a week. Still feel weird about influencers as a concept but man, the ROI is hard to argue with when you see it in your own numbers.

2d ago

in

Had to pick between manual drafting and CAD for a tight deadline job in Detroit last week

Yeah I read somewhere that vectorizing scanned drawings can be hit or miss depending on the quality of the vellum. Sometimes it's faster to just trace it manually in CAD than fix all the errors.