We just got 400 survey responses from a single trade show booth in Atlanta

I honestly thought we'd be lucky to get 100, but offering a quick demo and a $5 coffee card for feedback made people actually stop and talk, so what's your best trick for getting real attendee data at a busy event?

3 comments

3 Comments

jordanc3215d ago

Skip the forms completely and just have a real conversation. People hate filling things out at events, so I just ask one or two big questions and write down the answers myself. You get way more honest feedback when it feels like a chat, not a survey. What's the main thing you're trying to learn from people?

ellis.mia4d ago

Honestly, I once got such a wild story from a casual chat that no form would ever capture it.

nancy47515d ago

Last year at a conference in Chicago, I tried the conversation method and it was a total mess. I ended up with a bunch of scribbled notes that were impossible to sort or measure later. A structured form forces people to give you the exact data you need, like feature ratings or contact details. You can still chat while they fill it out, but you walk away with clean, usable information. Relying on memory or messy notes means you lose the hard numbers that actually prove what you learned.

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