My barber in Cincinnati said he's quitting all social media because the constant 'post a story or get forgotten' pressure is making him hate his own shop.

That hit me because I've been chasing every new 'must-do' format for my small business page, and I realized I'm not even sure if my customers care about half of it, or if I'm just feeding an algorithm that will change next month.

3 comments

3 Comments

avery_lopez1mo ago

That's the key right there, asking what they actually want. You could save so much time just focusing on that one thing.

owens.cameron1mo ago

My buddy who runs a food truck just asked his regulars what they actually check on his page. Turns out they only care about the weekly special and location changes.

evan_wilson181mo ago

Whoa, a taco spot near me did that survey and found out half their regulars didn't even know they had a rewards program.