Had coffee with a client who said they only measure event success by attendee smiles, not just lead scans...

My entire batch of heirloom tomato seedlings just keeled over overnight

I had them in a south facing window in my apartment and was watering them with a spray bottle every other day, but I came out this morning and all 12 were just limp and brown. What's the most likely rookie mistake I made here, overwatering or not enough light?

I dropped $150 on a keyword research tool and it was a total waste for my small account.

I was convinced I needed pro-level data to plan my posts, but the tool's suggestions were way too broad and competitive for my niche. The posts I made based on it got less reach than my usual gut-feel stuff. Has anyone had a good experience with a cheaper or free tool that actually helps small creators?

Update: I was sure my friend's kombucha scoby from Seattle was a goner after it sank

For a whole week, the thing just sat at the bottom of the jar and I was ready to toss it, convinced it was dead. Then I read that a new pellicle was forming on top, which is normal, and sure enough after about 10 days a fresh layer grew and the brew turned out fine. Has anyone else had a scoby do the dive and still come back strong?

Talked to my barber yesterday and he said he spends $30 a day on boosted posts for his shop... and gets maybe one call. That hit different.

Shoutout to the old timer at the Tucson flea market who showed me a trick for drawing out a taper without a power hammer.

My sponge cake success without a kitchen scale

People act like scales are a must, but I've never used one and my cakes are always fluffy. Just baked one that disappeared in minutes.