Honestly, that's the wake up call a lot of us need. Broad targeting by itself is just lazy. It's not strategy, it's just spraying money around and hoping. You have to build a fence first. Start tight, prove it works, then maybe loosen up. That Chicago story is exactly why I check geo settings three times now.

Did you get any money from those views?

So Frank just noticed the raccoon buffet after a whole year? Mine figured out the menu in like three days. Had to get a bin that locks up tight. Those little guys are basically furry little geniuses with opposable thumbs. A basic lid is just a polite suggestion to them.

Ugh, my luck is like your buddy's concentrator, @the_cameron.

Remember that baking soda mask trend?