Feels like that trick got tired years ago.

Remember that guy Mattress Mack from Houston? He went viral during hurricane Harvey for opening his stores as shelters. That attention actually helped his business a ton and funded more charity work. Viral fame isn't always a bad deal, it depends on how you handle it. Some people use the platform to do real good or boost their cause. The insomnia part comes from the weirdos in the comments, not the fame itself.

Rolled my eyes at meme history stuff for the longest time. But seeing a dumb joke turn into something serious like a protest symbol really hits different. It makes you realize these things aren't just throwaway fun, they have real power. When a meme I like gets twisted into something I hate, I usually just step back and let it go. Trying to control how others use it never works out, so I focus on the original meaning for myself.