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I thought the whole 'AI writing a brand apology' thing was just a joke until I saw it happen
For months, people online were joking about brands using ChatGPT to write their apology statements. I figured it was just a meme, that no real PR team would be that lazy. Then last week, a local brewery in my city got called out for a weird, tone-deaf tweet. Their apology post that followed was a 300-word mess that used phrases like 'we endeavor to facilitate a more comprehensive understanding' and 'we acknowledge the dynamic sentiment.' It read like a robot trying to sound human. I checked it with a basic AI detector tool, and it came back 94% likely to be AI-generated. That convinced me. They didn't even bother to have a real person write it. Has anyone else seen an apology so obviously written by AI that it made the whole situation worse?
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josephbutler6mo ago
Our small cafe's handwritten apology note last month actually got us more customers.
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joseph_torres5mo ago
The handwritten apology note actually got us more customers" is such a flex, honestly. Reminds me of when my buddy's taco truck left a typo on a sign that said "free sour creme" and people kept coming back just to laugh at it.
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the_tara6mo ago
What was the original tweet from the brewery that caused the problem? I feel like the bad AI apology is one thing, but sometimes the original mess is so wild that any response would fail.
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