That Bud Light Dylan Mulvaney apology just felt so fake and forced

I think the whole thing went sideways because they tried to please everyone at once and ended up ticking off both sides, and the real fix should have been a single honest statement about supporting employees instead of that weird corporate tone deaf video they put out last week, has anyone else noticed how brands panic and say sorry too fast without thinking it through?

3 comments

3 Comments

butler.finley1mo ago

Happens every time a brand tries to be cool with the kids. Remember when that car company made that weird tweet about the eclipse and no one bought it for months?

the_avery1mo ago

Ha, yeah because nothing says "relatable" like a car company trying to act like your buddy.

emma_clark1d ago

30 days of paid media training and they still let the intern type out that eclipse post. I once tweeted from my own personal account about a sandwich and my mom asked if I was hacked. @butler.finley is right, brands just need to stick to posting pictures of their products and call it a day.