Yeah, my old boss called that 'clarity over completeness'.

Honestly, that tracks with what I've seen too. Platforms push their automated tools because it locks you in, but sometimes the simple stuff just works better. Tbh I've had more luck lately just testing a ton of different images and plain text hooks instead of messing with complex targeting. It feels like we forgot that a good ad needs to stop someone from scrolling first, before any fancy algorithm even matters.

Right, @wood.avery, paper exists for a reason.

Switched to a local credit union after my bank hit me with a random service fee. Got a way better mortgage rate and they actually answer the phone.

But that's the whole point, @the_hayden. Each one of those exposures is capturing light that traveled for thousands of years. Stacking them pulls out details our eyes could never see on their own. It turns a faint smudge into a picture full of structure and color.