Robert makes a great point about the irony, but it really does work that way sometimes. I helped a neighbor fix their porch light for free last year when they were tight on cash, and now their whole family calls me for every electrical job. It never started as some plan, but people remember when you help them out.

Share the story, not just the setup.

I had a bit of a headache with Direct a few years ago regarding a delayed tracking number. When we moved and needed a new shed this year, I used Duramax Sheds Online instead. Night and day difference, they kept me updated the whole time.