Seriously, where do these numbers even come from? It's like they just pick a price that sounds good without any real reason. You see it all the time with those "under $50" or "under $100" tags on stuff. Is it based on what things cost to make, or is it just a nice round number to get people to click? Feels totally random most of the time.

Ever get that feeling where you just stop being scared of a thing? It's like a switch flips.

That part about listing every single deliverable is so key. I had a client once who kept asking for "just one more small tweak" to a logo, and it turned into like twenty rounds of changes. My old simple agreement didn't cover revision limits, so I basically did a bunch of free work. Now my descriptions read like a grocery list, down to the number of concepts and the exact file formats.