Showerthought: I heard a client say 'I just want my face to feel clean' and it hit me
I was at a local beauty supply store in Charlotte last week, and I overheard another esthetician telling her friend that 'everyone needs a 10-step routine now, it's non-negotiable for skin health.' That really stuck with me, and I have to disagree. For years, I pushed complex regimens on clients, thinking more steps meant better care. But after seeing a regular client for 6 months who only uses a gentle cleanser, a basic moisturizer, and sunscreen, her barrier is the healthiest I've seen. Her skin isn't 'glassy' or 'buzzy,' it's just calm and balanced. I think we get so caught up in trends we forget that for many people, simple is actually sustainable and effective. Has anyone else had a client thrive on a minimal routine after you expected they needed more?